Special analysis: The stone market triggers six major trends among consumer groups

Firstly, the golden years of China's exports are likely to become history, inevitably leading to crises and transformations for low value-added and labor-intensive enterprises in China. At the same time, it is also the arrival of an era for Chinese consumers to tighten their belts and live their lives; Secondly, due to the changing competitive landscape in the domestic stone market, international brands that used to dominate the high-end market are now entering the mid to low-end market under the crisis.

1. Consumers enter the era of comprehensive participation

Today's consumers, whether or not they consume products from companies, should also make critical comments. Consumers are no longer passive and hope to have conversations with companies at any time. They do not believe in authority, but rather in intuition and word-of-mouth. This indicates that the era of production and sales integration has arrived.

2. The rise of new health consumption

Affected by melamine, H1N1, and other factors, consumers have shown a sharp increase in their attention to health, with a preference for green and environmentally friendly stone products. Building a healthy and environmentally friendly brand image for stone enterprises will bring more market opportunities to their products.

3. The trend towards a refined and populist lifestyle has emerged

For current stone consumers, it is not necessary to buy high-end brand stone products to decorate their homes in order to showcase their exquisite lifestyle. Instead, with a little effort, they can obtain the exquisite living space they want, such as a beautifully decorated and comfortable home. As long as you have creativity, everything is possible. Because now everyone knows that for so-called brands, it's just about advertising too much, and the product quality is similar. Therefore, a new civilian stone consumption market has emerged in China, which is a market where stone products can meet the psychology of middle-income but fashion conscious consumers, while also meeting their purchasing power. High end stone brands will compete at both high and low ends. In order to meet the trend of "national refinement", high-end stone brands must adjust their corresponding market strategies and launch products that meet the next tier of consumer markets.

4. The Rise of Female Consumer Power

According to relevant data, in the United States, women control about 80% of consumer spending, which accounts for two-thirds of the country's GDP. According to the third national census of China, women account for 48.7% of the population, among which middle-aged and young women aged 20-50 with strong consumption ability and significant impact on consumption account for about 21% of the total population. At the same time, surveys have shown that women often play the role of "chief purchasing officers" in household consumption behavior. Especially in consumer goods such as home furnishings and building materials, the wife plays the leading role.

5. Consumers are more pursuing new sensualism and brand experience

Nowadays, entering brand experience stores and participating in enterprise experience activities has become an important measure for consumers to understand stone materials. At the same time, the experiential design of store terminals has become increasingly prominent for brands.

6. Consumers enter the era of mass entertainment, with highly diversified forms of entertainment

The entertainment forms of Chinese people are becoming increasingly diversified, and self entertainment has no boundaries. Watching people for entertainment has also become a typical entertainment feature. Creating an entertainment platform for stone consumption to bring consumers into entertainment activities has become a new marketing strategy for stone enterprises.